September 16, 2025

Advance Capital Partners Acquires Slovenian Tourism Company

Private equity fund Advance Capital Partners has signed an SPA with Unior to acquire Unitur, one of Slovenia’s largest tourism companies, and to assume the company’s financial obligations.

Unitur was the tourism arm of Unior, Slovenia’s state-owned tool maker and automotive supplier that is based in Zrece.

The transaction, which unofficial reports value at EUR 12.2 million, is expected to be completed in the summer or autumn months, pending approval from relevant competition authorities.

“Unitur, with its Rogla ski resort, Terme Zrece, hotels Rogla, Planja, Brinje, Natura, Atrij, Vital, Klasik, and Medico, along with chalets, hostels, villas, bungalows, pools, wellness facilities, and numerous restaurants, is one of the largest tourism companies in Slovenia, with significant multiplier effect on the local economy,” said Ales Skerlak, President of ACP’s Management Board. “With a financially strong and stable owner, the company will now be able to unlock its full potential. Without a doubt, Unitur is entering a key investment cycle, in which we aim to enhance the existing offering, develop additional complementary services, boost hotel occupancy rates, and establish a year-round destination. This would allow Rogla and Zrece to position themselves alongside Austrian, French, and Italian resorts, while also creating a more stable and predictable environment for employees who have been developing the location for half a century.

“As with our other companies,” Skerlak added, “we have set long-term objectives for Unitur as well, and we aim to invest in the company also through potential acquisitions of comparable businesses.”

“Unitur is an important part of the Unior Group, built over generations by its dedicated employees,” said Robert Vuga, President of Unior’s Management Board, of the sale. “This is a very difficult but well-considered decision that also brings several positive aspects. With this strategic step, Unior will gain some financial relief, allowing us to focus more on our core business. At the same time, Unitur will gain an owner with strong financial backing and a clear vision for further development of tourism in Zrece and Rogla. We believe that Advance Capital Partners, with its expertise, experience, and financial strength, will enable Unitur and its unique tourism facilities to grow and reach their full potential. Rogla and Terme Zrece are renowned destinations with substantial untapped potential, which is why I’m pleased that we have found a partner who recognizes this and is committed to long-term investment in their growth and development. It is also crucial that the new owner will bring stability and predictability for all employees, who, with their dedication and professionalism, will continue to shape Unitur’s success story. On this occasion, I would like to sincerely thank all Unitur employees for their hard work and dedication over the years. Without them, Unitur would not have achieved the success it enjoys today.”

Image source: www.acp.si

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