Czech franchise chain Bubblify, which belongs to the Twistcafe group, has announced its acquisition of competing brand OXO Tea, in the process expanding its network with 22 new outlets in the Czech Republic, Slovakia, and Hungary, giving it over a hundred branches in eight European countries.
“OXO tea has long been a very strong brand and our significant competitor in the Czech bubble tea business,” said Bubblify co-founder Daniel Ryska. “The connection with Bubblify therefore made a lot of sense for us from the very first moment. After open negotiations with the owners of OXO Tea, we reached a clear agreement that will bring new opportunities for both brands and their customers,”
The acquisition includes the takeover of the establishments and their gradual rebranding under the Bubblify brand.
“In recent years, we have made OXO Tea among the most visible bubble-tea brands on the market,” explained OXO Tea co-owner Jakub Voracek. But [that market] is developing incredibly quickly. So at a certain point, we decided that merging with someone who has a greater background and a desire to grow further was the right way to go. The result will be a completely new dynamic – one that we would have had great difficulty finding on our own.”
Bubblify plans to offer a broader menu, new flavors, and improved customer service at the newly acquired locations.
Image source: www.fashion-arena.cz
