Riga’s Domina Shopping shopping center and the MyFitness chain of fitness clubs have agreed to develop a new sports club with a unique spa zone, with an investment of over EUR 2 million.
The new club, which will feature the only spa zone within the MyFitness network in Latvia, is set to open its doors at Domina Shopping this autumn.
“Wellness and fitness services play an increasingly vital role in the life of modern shopping centers,” explained Dina Bunce, Director of Domina Shopping. “We are actively developing this segment to offer our visitors a broader and higher-quality range of services that inspire an active lifestyle. Our collaboration with MyFitness marks an important step in this direction and is a key part of our broader 2025 development strategy, which will bring new energy to Domina Shopping’s future growth.”
The new MyFitness Domina club will be located just a few minutes’ walk from the main entrance of the shopping center. The new space will cover nearly 2,300 square meters, making it 58% larger than the current MyFitness club at Domina Shopping, allowing for a broader range of workouts, classes, and recovery options.
The specially designed spa zone — the first in the entire MyFitness network in Latvia — will allow visitors to unwind in two different types of saunas and take advantage of a cold plunge pool, which Domina Shopping describes as “the ideal combination for physical recovery and mental relaxation after workouts.”
“In today’s society, physical activity is becoming more and more important – it benefits both physical and emotional wellbeing,” noted Inna Alne, Country Manager of MyFitness Latvia. “Yet, according to World Health Organization data, only around 34% of people in Latvia engage in physical or sports activities at least once a week. As the leading fitness club network in the Baltics, we feel a strong responsibility to improve these statistics by creating environments that inspire movement and daily self-care. Globally, the fitness industry is increasingly embracing wellness and well-being approaches – people are looking not only for physical exercise, but also for opportunities to recover, reduce stress, and maintain a healthy mind-body balance. That’s why the new MyFitness Domina club is designed as a fully holistic wellness experience. In addition to a modern gym, it will include a spa zone and a special Recovery Zone equipped with world-class massage technologies and gear to help the body recover after training. We stand for a high-quality life – now and in the long run.”