HalfPrice has opened a 1200-square meter store at BIG Ostroda — the multi-brand retailer’s first in the region.
The popular retailer, known for offering clothing and accessories from renowned brands at attractive discounts, opened its store on November 15.
According to BIG Poland, “HalfPrice provides a unique shopping experience, catering to customers seeking high-quality fashion products at the best prices, with discounts of up to 80%. By collaborating with well-known brands and designers, fashion enthusiasts gain access to a carefully curated selection of women’s, men’s, and children’s apparel and accessories. The store’s assortment also includes various products such as footwear, handbags, leather accessories, and jewelry.” According to BIG, the store “operates on an off-price retail concept, ensuring high-quality products at the best prices. The store’s range includes clothing, footwear, home accessories, sports equipment, pet products, and snacks worldwide. Additionally, the stores feature a Luxury Brands section, offering exceptional items from prestigious fashion houses and designers such as Emporio Armani, Valentino, Etro, Chloe, and Moschino.”
“One of the key elements of BIG’s business strategy in Poland is ensuring that the offerings in our retail parks are exceptionally attractive and that customers have access to well-known, recognizable brands previously unavailable in the area,” said BIG Poland CEO Eran Levy. “A great example is the opening of the HalfPrice store in BIG Ostroda, which offers top global brands at attractive prices, making it an increasingly popular brand in our country. We care not only about our customers but also about our tenants, who appreciate our approach and choose to grow with us in our facilities, just like the CCC Group, which, after opening a footwear CCC store in BIG Ostroda, decided to launch the multi-brand HalfPrice store.”
BIG Poland is part of the international BIG Shopping Centers group, founded in 1994 in Israel by Yehuda Neftali. The group focuses on developing, operating, and investing in retail parks, shopping centers, logistic parks, office projects, residential projects, and renewable energy. The company operates in Israel, Serbia, Montenegro, Romania, the Czech Republic, and Poland.
The BIG brand has been present on the Polish market since 2022 and currently owns five retail parks, including one in Lubna (near Warsaw) and others in Lubin, Andrychow, Gorzow Wielkopolski, and Ostroda.